Career Experience – Over my 37 years at Keystone I have been fortunate to progress in my career and learn my different business functions. My first role was in the warehouse where I learned operations then transitioned to Sales managing accounts where I got a deep understanding of the needs of the jobber / retailer.
In my next role as Buyer was responsible for all aspects of our supplier relationships including product assortment, marketing, and the purchasing of over 100 suppliers. This segment gave me great insight to what it takes to bring a product to market, managing the supply chain, and supplier relations. Was then given the opportunity to start the Marketing area for the company. In this period, developed many innovative programs and publications and was able to further hone my go to market skills with a wide variety of activities.
As Keystone changed ownership, the company entered a high growth period. Next in my VP Marketing role I led the expansion into new markets and worked through several acquisitions. Also played a key role in the design and launch to the company’s B to B platform.
Over the years in my current role, VP Category Management, I have managed many different functional areas including Category Management, Inventory Management, Purchasing, Supplier and Customer Pricing, Product Master Data, Marketing, and eCommerce.
The opportunities provided to me over this timeline have been invaluable. All this experience, coupled with what I learned and experienced through the varied ownership structures and philosophies and my previously stated broad SEMA involvement, puts me in a great position to be a leader and driver of change on the SEMA board.
SEMA Experience – Over my career, I have been very involved with SEMA as a member of the SEMA Show Committee and participated in the WTC, TORA (LTAA), and YEN. I have driven many Keystone events where SEMA was featured in an effort to expand SEMA reach membership, exposure, and engagement including hosting a SEMA Town Hall. Additionally, given my relationship with SEMA I have been called upon to provide feedback and guidance on several key SEMA initiatives over the years.
As an engaged SEMA Member for more than 46 years, Keystone has produced 1 Hall of Fame Member, 3 Persons of the Year, 4 SEMA Board members and has won the Warehouse Distributer of the Year multiple times. Throughout my 37-year career at Keystone, my marketing leadership has driven the exposure, campaigns, branding, and industry messaging that has supported and contributed to many of these accomplishments. From a broader participation perspective, I am currently serving on the Executive Committee for the Automotive Parts Services Group (The Group) which is a program group of WD’s and affiliate program under the Federated and Pronto brands.